From $10 an Hour to Tony Robbins: My Journey to Copywriting Mastery
Forged in fire, tested by Tony Robbins, and ready for the next level.
Okay — so I used to write copy for Tony Robbins. I’m still salty about them, but I think it’s worth talking about, so I will power through the salt for now. Tony Robbins was a world-class educator.
I’m so damn proud of myself for the work I did and the lessons I learned. I left Tony Robbins feeling self-aware. I finally understood what I was — what I had become.
And it just so happens that I’d become a finely tuned instrument. I became self-confident. I appraised the value of my work there, and it became evident that, somehow, some way… I had become Mike Tyson. At least as far as copywriters go.
How I got there is a wild but very long story. Save that for another day.
I want to say that I was doted on so much by the company. My job was so easy compared to my other client, Dylan. The level of copy I had to deliver was elementary compared to writing for him. More on him another time.
I discovered that I do know what the fuck I’m talking about. Not only that… I’m a freak of nature.
My path to…
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