Dear Permission to be Powerful reader,
I don’t talk about this enough.
It’s my secret weapon.
I call it my Magic Voice.
What do I mean?
I spent 15 years mastering the art of written persuasion.
I studied the craft so deeply it got into my bones.
At this point, I’m unconsciously competent.
I’m not even fully aware of what I’m doing anymore.
You just experience it.


