PROLOGUE: BLACKBALLED

Episode 1

A few years back, a survey asked 300 copywriters one question:

“What’s the worst thing that can happen in this business?”🤔

Some said writing a promo that flops.

👉 “Zero conversions. Client pulls the plug.”

Others said pouring your soul into a campaign, only for the client to shelve it.

👉 “We love it—but we decided to go in another direction...”

Some said it was writing a promo that makes millions… but someone else gets all the credit.

👉 “Congrats to our Copy Chief for this record-breaking launch!”

But that’s not what I answered…

The worst thing that can happen in this business?

👉 Getting fired.

👉 Blackballed.

👉Your life’s work gone overnight.

This is a true story.

But except for my own, I’ve obscured all the names and identities for reasons that’ll become clear.

I’m Anton Volney, and I thought I’d never write again...