The Real Reason You Keep Wasting Time
Here's The Truth You Need to Hear
It’s not laziness. It’s deeper than that.
I wanted to build my brand for a good 20 years.
But I never put myself out there.
I rarely stayed the course long enough to see results.
I wouldn’t prepare myself with the right tools, making the journey more complicated than it had to be.
I made dumb mistakes.
WHY?
How did I go years wishing to put myself out there but unable to?
Because, as Tony Robbins says, success is an inside job.
There was something inside me that firmly opposed the very same goals I claimed I wanted to achieve.
And most people have this issue in one way or another.
They approach their efforts with the wrong attitude—and then act surprised when things don’t work out.
It wasn’t until I fixed that issue that I could finally find my voice and start putting myself out there.
The Self-Sabotage Nobody Talks About
I firmly believed that I wasn’t good enough.
Not to create my own brand.
Not to become a thought leader in my field.
I had it worked out in my mind why I wasn’t qualified enough.
I could help others make money with their marketing…
But I couldn’t do it for myself.
I could write for others—brilliantly…
Yet, I was too chickenshit to write for myself.
What’s up with that?
Here’s something I’ve learned about the belief that you’re not good enough.
I meet people all the time who say they’re terrible dancers.
They walk onto the floor, already defeated. They apologize before they’ve even started.
They tell me every reason why they’ll never be good.
And you know what happens next?
I maneuver around their self-doubt and show them a good time anyway—much to their surprise.
Because their belief that they can’t dance was never about dancing.
Just like my belief that I wasn’t good enough to build my own brand was never about marketing.
When you say:
I’m a bad dancer…
I’m not good at writing…
I’ll never be great at business…
What you’re really saying is:
“I believe I’m not good enough—period.”
And that unshakable belief will keep you stuck indefinitely.
That belief kept me on the sidelines for years, watching people who were objectively worse than me win—just because they dared to try.
Breaking Free
Today, I know I have a powerful voice.
I see that my perspective is unique and valuable.
I believe that people want to learn from me.
But getting to this place took years.
It required one thing:
I had to destroy the idea that I was inadequate.
Because that one belief is the root of all procrastination, excuses, and self-sabotage.
You’re not lazy.
You’re not disorganized.
You don’t “just need more time.”
You’re simply holding onto an idea that no longer serves you.
Business is a game.
Once you figure out how the game is played, you’re free.
Life is all about perspective.
The human mind is one of the most potent things ever created, if not the most.
These beliefs shape our entire sense of reality.
Reality itself is filtered through them.
There are unlimited points of view from which you can see the world.
We can see the world in whatever way we choose.
There is a lot of power in that.
I just came back from salsa class today, and I was talking to a new lead.
He’s still at the stage where he’s not confident in his moves on the dancefloor.
Trust me, I’ve been there. Not an enviable position.
But the truth of the matter is, he’s probably a way better dancer than he thinks he is.
If there’s one thing I’ve learned from interacting with lots of women, it’s that they’re not actually asking for much.
If you aren’t sweaty, you don’t stink, and you’re not creepy, you’re already doing better than several guys out there.
Until next time,
Anton
Dancer, Writer, Buddhist